Welcome to Artifact

Welcome to Timeless GTM

The old GTM is over. CHOIR helps you compose buyer experiences that create true fans—people who follow, amplify, and buy again.

Book Your GTM Audit

208% Increase in revenue

For companies who orchestrate timeless GTM around authentic fan-building experiences.

Find Your Next 1000 Fans

Your GTM Is Dead. You Just Don't Know It Yet.

Every "modern" GTM strategy is actually decades old—spray and pray with better data. The result? 94% of buyers actively avoid your outreach. The music stopped. You're still playing.

Your CRM Is a Graveyard

‍Millions of "leads" that never become humans, let alone fans. Buyer intent, signals, and market intelligence are trapped in disconnected systems.

Your Automation Is Noise Pollution

67 touchpoints to get one meeting because you mistake volume for value

Your Teams Are Playing Different Songs

Sales blames marketing, marketing blames ops, buyers blame everyone

Your "Personalization" Is Performance Theater

Mail merge fields don't create meaningful moments

What Pioneers Are Saying

“Finally, someone's building GTM around human psychology instead of marketing automation. CHOIR's super fan methodology turns customers into your best sales team.”

Anika Keswani

Salesforce

“I've seen the power of referral networks firsthand—it's the only scalable way to cut through the noise. CHOIR is pioneering how to systematically create those networks.”

Tyler Elwood

Global Alliance Director, Adobe

“Every B2B leader should be asking: do we have 1000 people who would recommend us without being asked? CHOIR shows you how to build that army of advocates.”

Steve Perez

Principal, Business Development, Hitachi Digital Services

“The best deals come through warm introductions, not cold outreach. CHOIR's approach to network selling is exactly what modern B2B needs—relationships at scale.”

Marlowe Fenne

Director ABX, Pulumi

Find Your Next 1000 Fans

We don’t let you chase clicks, MQLs, or “blast days.” We help you build fanbases—durable, compounding networks of people who choose you because your presence is relevant, respectful, and unmistakably you.

Authentic

Your brand is the sum of every interaction, so make each one count—because people remember how you made them feel, not what you sold them.

Timeless

Careers span decades and relationships compound throughout, especially when technology supports deeper connections rather than shallow automation.

Connected

Building intentional networks pays lifelong dividends as your contacts advance in seniority, change companies, and bring you into their expanding professional circles.

Find Your Next 1000 Fans

Authentic

Your brand is the sum of every interaction, so make each one count—because people remember how you made them feel, not what you sold them.

Timeless

Careers span decades and relationships compound throughout, especially when technology supports deeper connections rather than shallow automation.

Connected

Building intentional networks pays lifelong dividends as your contacts advance in seniority, change companies, and bring you into their expanding professional circles.

Welcome to Timeless GTM

The CHOIR Framework™ isn't an improvement. It's a replacement.

We didn't iterate on broken GTM—we built something entirely new. A methodology that treats buyers like humans who deserve respect, not prospects to be hunted.

Step 1

Coordinate

Your revenue teams stop competing and start composing together.

Step 2

Highlight

We find your future fans before they know they need you.

Step 3

Orchestrate

Every moment is curated, every touchpoint welcomed, every experience remembered.

Step 4

Iterate

Perfect performances in real-time, not quarterly course corrections.

Step 5

Report

Measure what matters—advocacy, loyalty, and the relationships that compound forever.

Everything you need for GTM Harmony

We run an entire, data-driven GTM campaign for you mapped to the CHOIR framework, so your team can focus on closing deals.

✓ Deliver coordinated, high-impact outreach to exactly the right accounts, at exactly the right time.

✓ Combine strategy, targeting, creative, orchestration, and optimization into one turnkey engagement.

"We don't just give you the sheet music—we conduct the orchestra."

Our Value

Lower Customer Acquisition Cost (CAC)

Fans become your best salespeople, driving warm, high-converting referrals and reducing reliance on expensive paid channels.

WOM drives 20–50% of purchases.
‍McKinsey & Company

Higher Lifetime Value (LTV)

Fans exhibit greater loyalty across their careers, leading to higher retention, easier cross-sell/upsell, and less churn.

Referred customers have for ≥16% higher CLV and 20% lower attrition
Wharton

Accelerated Sales Cycles

Prospects arriving via "warm paths" from existing fans enter the pipeline with built-in trust, shortening the time from conversation to close.

Referrals are 30% more likely to convert.
Invesp

Durable Competitive Immunity

A loyal community creates a powerful brand moat that competitors cannot replicate with funding or features alone.

NPS leaders grow >2× their industry’s rate.
Bain, May 2025

The Visionaries We Serve

ChoirGTM is built for B2B SaaS and tech companies that want faster, more precise GTM execution without managing multiple vendors.

Built For

Revenue Leaders

who understand that sustainable growth comes from sustainable relationships

Marketing Leaders

ready to create experiences instead of interruptions

Operations Leaders

who know that efficiency without effectiveness is just organized failure

Your Company DNA

Revenu Leaders

B2B SaaS, AI, and Tech companies that respect their buyers' intelligence

You have complex sales cycles and sophisticated buyers

Your leadership team is ready to pioneer new ways of creating value

AND

The Visionaries We Serve

ChoirGTM is built for B2B SaaS and tech companies that want faster, more precise GTM execution without managing multiple vendors.

Built For:

Revenue Leaders who understand that sustainable growth comes from sustainable relationships

Marketing Leaders ready to create experiences instead of interruptions

Operations Leaders who know that efficiency without effectiveness is just organized failure

Your Company DNA:

B2B SaaS, AI, and Tech companies that respect their buyers' intelligence

You have complex sales cycles and sophisticated buyers

Your leadership team is ready to pioneer new ways of creating value

Frequently asked questions

How long does implementation take?

Implementation is a 30-day onboarding—fast enough to start generating pipeline in the first quarter.

How is CHOIR different from hiring an agency?

Agencies run tactics. Choir builds and runs a repeatable GTM system — composing buyer-welcomed moments and activating your network.

What makes CHOIR different from ABM platforms?

ABM platforms automate channels. Choir orchestrates people and experiences across your entire organization to foster lasting relationships — not just touches.

Do we need a big internal team to use CHOIR?

No. We orchestrate curated moments and plays with you. We are built to plug into your existing team with minimal bandwidth requirements.

Will our outreach feel like spam to buyers?

No. We use connector-introduced outreach and value-first moments, so every touch is inviting, relevant, and respectful.

What if our data is a mess?

No problem — data clean-up and selective enrichment are built into the onboarding and focused on the highest-value contacts.

What happens after the initial program?

You can extend into continuous orchestration, train your team to run CHOIR in-house, or expand to new segments with us.

If you have any further questions or just want to reach our team, click the button below.